About
We work with businesses who want to build things that matter.
Purposeful strategies. Customer-led propositions.
Helping businesses across finance, health, and tech build strategies and propositions that make a difference.
Let's work together
Services
Strategy & Proposition Advisory
Senior strategic input to sharpen your vision, align your teams, and deliver with purpose.
What's included:
  • Define your strategic vision and design principles, rooted in purpose, brand, and customer outcomes
  • Senior advisory support and coaching across leadership or project teams
  • Align strategy with regulatory, commercial, and inclusion goals
  • Facilitate high-impact workshops and optional audits or roadmap reviews
Outcome: Everyone's aligned on what great looks like, with confidence and clarity even in complex or regulated environments.
Value Proposition Design
Shape propositions your customers value and your business can deliver.
What's included:
  • Synthesise customer insight and scan the market to identify real opportunities
  • Co-create and refine your proposition with clear messaging, structure and value drivers
  • Align proposition with internal capabilities so it’s deliverable and scalable
  • Facilitate workshops, feedback cycles and optional testing or business casing
Outcome: A validated proposition with a clear story, strong market fit, and full internal buy-in, ready to launch or scale.
Sustainable Proposition & Experience Design
Make your ESG goals meaningful, and actionable, for your customers.
What's included:
  • Review proposition, messaging, and customer journey alignment with ESG goals
  • Map sustainability intent to product features, service flows, or decision points
  • Identify and reduce friction to support behaviour change or sustainable choices
  • Optional: integrate insights from lived experience, impact reporting, or regulatory requirements
Outcome: Your sustainability strategy becomes a differentiator, it's built into the experience, aligned to customer values, and designed to drive real action.
Client Outcomes
Strategy Creation & Delivery
Developed the customer strategy for a FTSE 100 organisation, aligning it with their sustainability ambitions by bringing together social and environmental considerations through the lens of the customer offer.
84% Increase in Customer Engagement
Created and promoted customer Digital Skills Hubs, to increase customer digital skills and understanding, resulting in improved customer engagement.
3,000 Colleagues transitioned to WFH
Implemented cross-business transition to working from home as a result of COVID-19 lockdown, including 1,000 customer telephony support team
Finalist for 2 Industry Awards
Scottish Financial Enterprise Awards in the Changing Customer Needs category and The Financial Services Forum Awards for Innovation & Transformation
"One of the most passionate, energetic, dynamic individuals I've ever had the pleasure to work with - she's committed to finding purpose in the work that she does and truly making a lasting impact to customers."
Jeneen Gill-Graham, Head of Strategic Initiatives at Phoenix Group
"Megan is a truly inspirational leader with an incredible ability to bring complex topics to life. Her passion for getting things done is equally met by her drive to do the right thing for customers, colleagues and wider society, making her a unique driver of change throughout the business. Not only this, but she is able to set ambitious strategies, incorporating strong values and a common mission to help ensure that all involved strive towards the same outcome."
Liam McCathie, Proposition Manager at Aegon
Read more testimonials here
By 2026, 65% of companies are expected to shift from chasing new customers to keeping existing ones
Only 1 in 26 unhappy customers will actually complain, the rest just leave
Poor CX costs UK businesses £11bn annually due to avoidable churn
About Braw
Braw is a strategy and proposition design consultancy for businesses building with purpose.
With experience spanning financial services, women’s health, and mission-driven startups, we bring the clarity, structure, and pace needed to turn bold ideas into outcomes that matter.
We help organisations design strategies, customer-led propositions and customer experiences that align with business goals, brand purpose, and regulatory requirements.
We’re not your typical consultancy.
→ We don’t just advise, we co-create and get it delivered.
→ We’ve sat inside regulated industries, so we know how change really happens.
→ Our services are productised; no fluff, no vague retainers, just clear outcomes.
Whether it’s shaping a new value proposition, supporting underserved customers, or aligning purpose with commercial outcomes, we help organisations build things that matter.
Megan Hunter, Founder & Consultant
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Ready to create solutions that deliver real value?
Let's Talk.
Braw.
Braw means brilliant, bold, and just right - and that’s exactly how we like our strategies.
Bold, brilliant, and Braw.