Proof & Results
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We design and deliver customer propositions that work for your strategy, your customers, and your bottom line.
From finance to femtech, we help businesses turn bold ideas into propositions that deliver measurable results.
Why work with us?
We’re not your typical consultancy.
We don’t just advise, we embed and deliver.
Most consultancies leave you with a deck. We roll up our sleeves and make it happen.
We specialise in regulated, high-stakes industries of finance & femtech.
→ Strategy alignment: making sure what you build supports your growth priorities.
→ Customer insight: ensuring propositions are designed for real people, not boardroom assumptions.
→ Delivery focus: moving fast from idea to execution so your customers feel the impact.
Proof & Results
FTSE100 Strategy Creation & Delivery
Developed the customer strategy for a FTSE 100 organisation, aligning it with their sustainability ambitions by bringing together social and environmental considerations through the lens of the customer offer.
84% Increase in Customer Engagement
Created and promoted customer Digital Skills Hubs, to increase customer digital skills and understanding, resulting in improved customer engagement.
3,000 Colleagues transitioned to WFH
Implemented cross-business transition to working from home as a result of COVID-19 lockdown, including 1,000 customer telephony support team
Finalists for 2 Industry Awards
Scottish Financial Enterprise Awards in the Changing Customer Needs category and The Financial Services Forum Awards for Innovation & Transformation
Our Services
Strategy & Proposition Advisory
Senior strategic input to sharpen your vision, align your teams, and deliver with purpose.
What's included:
  • Define your strategic vision and design principles, rooted in purpose, brand, and customer outcomes
  • Senior advisory support and coaching across leadership or project teams
  • Align strategy with regulatory, commercial, and customer goals
  • Facilitate high-impact workshops and optional audits or roadmap reviews
Outcome: Everyone's aligned on what great looks like, with confidence and clarity even in complex or regulated environments.
Value Proposition Design
Shape propositions your customers value and your business can deliver.
What's included:
  • Synthesise customer insight and scan the market to identify real opportunities
  • Co-create and refine your proposition with clear messaging, structure and value drivers
  • Align proposition with internal capabilities so it’s deliverable and scalable
  • Facilitate workshops, feedback cycles and optional testing or business casing
Outcome: A validated proposition with a clear story, strong market fit, and full internal buy-in, ready to launch or scale.
Sustainable Proposition & Experience Design
Make your ESG goals meaningful, and actionable, for your customers.
What's included:
  • Review proposition, messaging, and customer journey alignment with ESG goals
  • Map sustainability intent to product features, service flows, or decision points
  • Identify and reduce friction to support behaviour change or sustainable choices
  • Optional: integrate insights from lived experience, impact reporting, or regulatory requirements
Outcome: Your sustainability strategy becomes a differentiator, it's built into the experience, aligned to customer values, and designed to drive real action.
Testimonials
By 2026, 65% of companies are expected to shift from chasing new customers to keeping existing ones
Only 1 in 26 unhappy customers will actually complain, the rest just leave
Poor CX costs UK businesses £11bn annually due to avoidable churn
Ready to create solutions that deliver real value?
Let's Talk.
Megan Hunter, Fractional Head of Proposition & CX
Megan has over 8 years’ experience in customer strategy development and proposition delivery roles across financial services and tech start ups, leading people, and projects, to drive forward social impact initiatives and deliver better customer outcomes. Megan’s previous role as Head of Customer Sustainability at a FTSE100 seen her create Phoenix Group’s first digital and financial inclusion strategies, building and leading a team of experts to deliver change for customers focused on inclusion and access to finance. She is passionate about creating incredible customer experiences, driving positive customer outcomes and creating solutions that enable inclusivity for all.
Braw.
Braw means brilliant, bold, and just right - and that’s exactly how we like our strategies.
Bold, brilliant, and Braw.